Behind The Brand

Si'mone Hughes-Lewis


As a little girl growing up in Irmo, SC Si’mone Hughes-Lewis was never a fan of “no” or asking anyone for money. Perhaps this need for independence is what sparked her entrepreneurial spirit. After deeply immersing herself in the Corporate America culture, the brilliant chameleon knew deep down inside that fueling someone else’s bottom line was not for her. She walked away from Corporate and the security that came along with it and jumped feet first into the wild and wonderful rollercoaster of becoming her own boss. “I ran fast as hell from the corporate dream, set out on my entrepreneurial path and stumbled upon self-discovery.” It was her undeniable creativity however, that inspired her diverse platform of expression. She pours her heart and soul into her work and it is for this that her clients trust and value her vision and the ability to turn their projects into a masterpiece… which is exactly what Si’mone does!


Although Si’mone’s  journey has neither been smooth, straight nor narrow, her experiences and life lessons have been vast and enriching. She has not only contributed to the community by building homes with Habitat for Humanity, but she has conceptualized and executed large scale Corporate events, trade shows and fashion showcases and intimate celebrations. Si’mone has worked with an array of solopreneurs, celebrities, and small-to-medium businesses, namely Amber Rose, BMB Entertainment, Trae Tha Truth, Deviant La Vie, Alani Taylor, Llanii Wilson-Jones, Michael Johnson, AJ McCarron, SeneGence, and Coca-Cola, just to name a few.


When the manifesting mogul is not branding and interviewing with A-listers and representing her clients on the red carpet, she spends her free time on her other passions such as designing custom malas and facilitating sushi parties to leading her private clients through her signature Sensual Stretch™ classes, crystal healing, and intimacy coaching.


The culmination of Si’mone’s expertise, dedication to her clients and professional wisdom have resulted her evolution into a powerhouse pro, which keeps the charismatic force in high demand, contributing to articles, panels and hosting some of the hottest events. 



CREATIVE [Branding, Graphic Design, Event Management, Event Curation]

SPIRITUAL [Crystal Therapy, Mala Maker]

SEXTHUSIAST [Intimacy Coaching, Sensual Stretch]

TALENT [Speaker, Panelist, Interviews, Host, Model, Product Reviews, Promotion]

COACHING/BUSINESS CONSULTING [#BADASSBRAND - Teaching platform that stresses the importance of building and maintaining a brand, creating assets and being prepared when opportunity knocks]

Quick Facts

Origin: Irmo, South Carolina

Astrological Sign: Capricorn

Loves: Tacos & Whiskey

Favorite Color: Black

Quote to live by: "The key to life is to mind your own f*cking business"!